A Beginner’s Guide to Branding: What is it and how does it work? – Part 1

A strong brand will help make your business more memorable, increase trust in your company, and make it easier for people to talk about you positively with their friends and acquaintances.A brand is essentially the image or reputation of your business. It’s how people see you. Your brand is made up of many different elements: The logos, slogans, visual identities and taglines that people associate with you as an organisation. These things all combine to create a company’s branding. Creating a good brand means making sure that every element of your business aligns with who you are as a company, so here’s our beginner’s guide to branding to get you started.

What is a brand?

A brand is the perception that people have of your company and how it stacks up against your competitors. It’s made up of different elements including the design of your logo, the colours that you use and the way that you talk about yourself. Every single part of your business, from the product that you sell to the customer support that you offer, is part of your brand. Customers don’t just look at the brand that you’ve made for your business and logo, they also look at your website, how you interact with people online, and even your social media posts. All of these things work together to create an overall picture of your brand. A brand is the sum of customer experiences and expectations. How your customers experience your product or services and how you meet their expectations will determine whether they come back for more or not.

Defining your brand

Thinking about who you are as a company and who your customers are will help you to define what your brand is and how it can benefit your business. A good way to do this is by creating a SWOT analysis. This is an acronym that stands for Strengths, Weaknesses, Opportunities, and Threats. When you do a SWOT analysis, you’ll be able to take a step back and look at your business objectively, so you can make sure that everything you do is in line with the goals that you want your brand to achieve. Before you can create your brand, you need to know what it is. This will help you to create a consistent message and visual identity that connects with your customers on a deeper level, making your business easier to talk about and more memorable for customers.

Keep your eyes on our blog for Part 2 of our guide to branding your business.

To find out how Avenue Creative can help you with your branding, contact hello@avenue-creative.co.uk for a no-obligation chat or give us a call on 07912 866 055.